Privacy Policy

Effective Date: January 1, 2024
Last Updated: November 23, 2025

At Tree-Ripe Fruit Co., we’re committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, make a purchase, or interact with us.

By using our website or services, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We collect information about you in several ways:


Information You Provide to Us:
When you make a purchase, create an account, or sign up for our mailing list, we collect:

  • Name
  • Email address
  • Phone number
  • Billing address
  • Shipping address
  • Payment information (credit card details, PayPal account)
  • Username and password (if you create an account)
  • Gift card sender/recipient information (name, email, personal message)

Information We Collect Automatically:
When you visit our website, we automatically collect:

  • IP address
  • Browser type and version
  • Device information
  • Pages you view and products you browse
  • Date and time of your visit
  • Referring website
  • Shopping cart contents

Information From Mailing List Sign-Ups:
When you subscribe to receive our brochures or emails (at Fruit Stops, Pop-Up Events, or online), we collect:

  • Name
  • Mailing address
  • Email address

2. How We Use Your Information

We use your information to:

  • Process and fulfill your orders
  • Send order confirmations and shipping notifications
  • Process payments and prevent fraud
  • Provide customer service and respond to your inquiries
  • Send you our seasonal brochures (if you’ve subscribed)
  • Send you marketing emails about new products, Fruit Stops, recipes, and special offers (if you’ve opted in)
  • Improve our website and customer experience
  • Calculate taxes and shipping costs
  • Comply with legal obligations
  • Analyze website traffic and user behavior

3. Cookies & Tracking Technologies

We use cookies and similar tracking technologies to improve your experience on our website and deliver relevant advertising.

What Are Cookies?
Cookies are small data files stored on your device that help us remember your preferences and track your activity on our site.

Types of Cookies We Use:
Essential Cookies (Required):
These cookies are necessary for our website to function properly. They enable:

  • Shopping cart functionality
  • Secure login and checkout
  • Order processing
  • Fraud prevention

You cannot opt out of essential cookies, as they’re required for you to use our services.

Analytics Cookies:
We use the following analytics tools to understand how visitors use our website:

  • Google Analytics: Tracks website traffic, user behavior, and demographics
  • Google Tag Manager: Manages tracking codes and analytics tags
  • Clicky Analytics: Monitors website performance and visitor interactions

Marketing Cookies:
We use marketing cookies for:

  • Meta Pixel (Facebook): Delivers targeted ads on Facebook and Instagram based on your browsing behavior

These tracking tools help us improve our website, optimize our marketing, and ensure accurate order processing.

Managing Cookies:
Most web browsers automatically accept cookies, but you can modify your browser settings to decline cookies if you prefer. However, disabling essential cookies may prevent you from placing orders or accessing certain features of our website.

4. Third-Party Services

We share your information with trusted third-party service providers who help us operate our business:

Payment Processing:

  • Square: Processes credit card payments securely
  • PayPal: Processes PayPal payments

We do not store your full credit card details on our servers unless you choose to save your payment information for future purchases (securely stored by Square). When saved, we only retain a secure token, the last four digits of the card, and the expiration date for your convenience in checkout.

Please review their privacy policies:

Shipping:

  • ShipStation: Generates shipping labels and tracking information
  • Loopz: Manages shipping logistics

We share your name, shipping address, and order details with these providers to fulfill your order.

Email Marketing:

  • Brevo: Sends marketing emails, newsletters, and transactional emails (order confirmations, shipping notifications)

We share your name and email address with Brevo to communicate with you about your orders and send marketing emails if you’ve opted in.

Gift Cards:

  • WooCommerce Gift Cards Plugin: Stores gift card sender and recipient information (names, emails, messages)
  • Loopz: Manages store credit and gift card fulfillment

This information is stored indefinitely and accessible only to store administrators.

5. How We Protect Your Information

The security of your personal information is extremely important to us. We take the following measures to protect your data:

  • SSL Encryption: All data transmitted between your browser and our website is encrypted using SSL certificates
  • PCI Compliance: We comply with Payment Card Industry (PCI) standards to protect payment information
  • Secure Storage: Customer data is stored on secure servers with restricted access
  • Limited Access: Only authorized team members (administrators and shop managers) have access to customer information

However, please note: No method of transmission over the internet is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security.

Your Responsibility: If you create an account, you are responsible for protecting your username and password. Do not share your login credentials with anyone.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.

  • Order Information: We store order history, including your name, email, billing and shipping addresses, indefinitely for tax, accounting, and business records
  • Account Information: If you create an account, we store your information until you request deletion
  • Email Subscribers: We store your email address and preferences until you unsubscribe
  • Gift Card Information: Sender and recipient information is stored indefinitely to maintain a complete and accurate record of store credit and gift card history for accounting and reconciliation purposes

7. Your Privacy Rights

You have the following rights regarding your personal information:

Access Your Information:
You can log into your account at any time to view and update your personal information, including:

  • Name, email, phone number
  • Billing and shipping addresses
  • Order history
  • Saved payment methods

Update Your Information:

You can update your account information yourself through your online account, or contact us at [email protected] for assistance.

Opt Out of Marketing Emails:
If you no longer wish to receive marketing emails from us, you can:

  • Click the “unsubscribe” link at the bottom of any marketing email
  • Email us at [email protected] with your request

Please note: Even if you opt out of marketing emails, you will still receive transactional emails related to your orders (order confirmations, shipping notifications).

Opt Out of Physical Mail:
If you no longer wish to receive our seasonal brochures, contact us at:

  • Email: [email protected]
  • Phone: 888-TREE-RIPE (873-3747)
  • Mail: Tree-Ripe Fruit Co., PO Box 13067, Milwaukee, WI 53213

You may continue to receive mailings for a short time after submitting your request.

Delete Your Data:
If you would like to request deletion of your personal information, contact us at [email protected]. Please note that we may need to retain certain information for legal or business purposes (such as completed order records for tax compliance).

8. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

  • Right to Know: You have the right to request information about the personal data we collect, use, and share
  • Right to Delete: You have the right to request deletion of your personal information (subject to certain exceptions)
  • Right to Opt-Out: You have the right to opt out of the “sale” of your personal information

We do not sell your personal information. However, our use of advertising cookies (like Meta Pixel) may be considered a “sale” under CCPA. To opt out of targeted advertising, you can adjust your cookie preferences in your browser settings or contact us.

To exercise your rights, contact us at [email protected] or call 888-TREE-RIPE (873-3747).

9. Children’s Privacy

Our website and services are not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected information from a child under 13, we will take steps to delete that information promptly.

10. Who Has Access to Your Information

Our Team:
Members of our team (administrators and shop managers) have access to your information to:

  • Fulfill orders
  • Process refunds and returns
  • Provide customer support
  • Manage your account

We Never:

  • Sell your personal information to third parties
  • Share your information with third parties for their own marketing purposes
  • Use your personal information for purposes other than those described in this Privacy Policy

11. SMS and text messaging communications

When you provide your mobile phone number to Tree-Ripe Fruit Co. through our website, by texting our support line at (978) 733-7473, or by scanning a QR code at one of our Fruit Stop pickup locations or on our printed brochures, you consent to receive automated SMS and MMS text messages from Tree-Ripe Fruit Co. about your order, your Fruit Stop reservation, customer support replies, and pickup reminders.

Message frequency varies based on your activity. Message and data rates may apply depending on your mobile carrier and plan.
You can reply STOP at any time to opt out of future text messages from Tree-Ripe Fruit Co. You can reply HELP for assistance. Consent to receive text messages is not required as a condition of making any purchase or reservation.

Tree-Ripe Fruit Co. will never sell, share, or rent your mobile phone number to third parties for marketing purposes. Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make changes, we will:

  • Update the “Last Updated” date at the top of this page
  • Notify you via email if the changes are significant (if you’ve provided your email address)

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

13. Contact Us

If you have questions about this Privacy Policy or how we handle your personal information, please contact us:

Tree-Ripe Fruit Co.
PO Box 13067
Milwaukee, WI 53213

  • 📧 Email: [email protected]
  • 📞 Phone: 888-TREE-RIPE (873-3747)
  • 🕐 Hours: Monday-Friday, 9:00 AM – 4:00 PM CST

14. Governing Law

This Privacy Policy is governed by the laws of the United States of America and the State of Wisconsin.

This clause is for the purpose of resolving legal disputes and does not limit any privacy rights you may be entitled to under the laws of your state or country of residence.

By using our website or services, you acknowledge that you have read and understood this Privacy Policy.